Gartner Research

Digital Products Need More Than Digital Voice of the Customer for High Confidence Product Planning

Published: 10 April 2019

ID: G00386667

Analyst(s): Ron Burns

Summary

Digital voice of the customer data is easier to access, but is not sufficient to support innovation and product planning. Product managers can strengthen organization confidence in product strategy by augmenting digital data with a stakeholder baseline and face-to-face VoC validation.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Embed Holistic VoC in Product Planning
  • Remove Blockers to Face-to-Face Interactions
  • Build a VoC Stakeholder Baseline

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