Gartner Research

Quick-Service Restaurants Point the Way to Competitive Differentiation in 2019 and Beyond

Published: 11 April 2019

ID: G00385051

Analyst(s): Max Hammond


The quick-service restaurant sector is tackling digital business disruption head-on. Socioeconomic factors, and consumer demand for convenience and flexible fulfillment are pushing customer experience boundaries. CIOs can use this research to identify opportunities and create competitive advantage.

Table Of Contents
  • Healthier Foods Create Menu Profitability
  • Excellent Execution of Mobile Ordering Boosts Loyalty
  • Relevant Delivery Options Drive Speed to Competitive Differentiation
  • Smart Pickup Means Increased Efficiency
  • Robotic Automation Flips Costs to Improve Customer Experience
  • Customer-Facing Self-Service Yields Faster Personalization

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