Gartner Research

The Art of the Innovation Workshop

Published: 12 April 2019

ID: G00381853

Analyst(s): Jackie Fenn , Kristin Moyer , Nicholas Evans , Peter Skyttegaard


Innovation workshops can be an effective approach to imagining digital transformation possibilities. However, there is an art to doing them well. CIOs can use these best practices to lead strategic business change and navigate the trade-offs.

Table Of Contents
  • Key Challenges


  • Sometimes Art and Science Go Better Together


  • Preworkshop Planning
    • Objectives and Goals
    • Scope and Focus
    • Audience and Logistics
    • Processes
    • Technology
  • Workshop Execution
    • Idea Identification
    • Idea Categorization and Discussion
    • Idea Prioritization
    • Idea Exploration
  • Postworkshop Follow-Up
    • Customer Satisfaction
    • Process Integration
    • Measurement and Metrics
    • Governance
    • Continuous Improvement
  • Conclusion

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