Published: 27 February 2019
Analyst(s): Quality Research Team
Getting senior leaders to consistently emphasize quality is a constant challenge in many organizations. Quality leaders can use this research to better diagnose why an individual or group of leaders does not consistently emphasize quality, as well as learn ideas to overcome leader resistance.
Leadership Emphasis Definition
Increasing Difficulty in Getting Leaders to Consistently Emphasize Quality
Why Leaders Don’t Emphasize Quality Consistently
Table 1: 5 Reasons Leaders Don’t Emphasize Quality Consistently
Reason 1: Value
Reason 2: Expectations
Reason 3: Awareness
Reason 4: Ability
Reason 5: Effort
Motivate and Equip Leaders to Consistently Emphasize Quality
How to Motivate Leaders
Make Quality Feel More Tangible
Use Social Pressure to Demonstrate Emphasizing Quality Is a Leader’s Responsibility
Help Leaders Self-Realize the “Say-Do” Gap
How to Equip Leaders
Give Leaders Examples of Emphasizing Quality Well
Make Emphasizing Quality Seem Easy
Recommended by the Authors
About This Research
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