Gartner Research

Maintaining Leadership Emphasis on Quality

Published: 27 February 2019

ID: G00701651

Analyst(s): Quality Research Team


Getting senior leaders to consistently emphasize quality is a constant challenge in many organizations. Quality leaders can use this research to better diagnose why an individual or group of leaders does not consistently emphasize quality, as well as learn ideas to overcome leader resistance.

Table Of Contents

Leadership Emphasis Definition

Increasing Difficulty in Getting Leaders to Consistently Emphasize Quality

Why Leaders Don’t Emphasize Quality Consistently

Table 1: 5 Reasons Leaders Don’t Emphasize Quality Consistently

Reason 1: Value

Reason 2: Expectations

Reason 3: Awareness

Reason 4: Ability

Reason 5: Effort

Motivate and Equip Leaders to Consistently Emphasize Quality

How to Motivate Leaders

Make Quality Feel More Tangible

Use Social Pressure to Demonstrate Emphasizing Quality Is a Leader’s Responsibility

Help Leaders Self-Realize the “Say-Do” Gap

How to Equip Leaders

Give Leaders Examples of Emphasizing Quality Well

Make Emphasizing Quality Seem Easy


Recommended by the Authors

About This Research


©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.