Gartner Research

Research Roundup for Tools and Techniques to Improve Your Surveys

Published: 15 April 2019

ID: G00378367

Analyst(s): Leah Reidy, Jane-Anne Mennella


CX leaders use surveys to obtain customer feedback. These surveys often annoy respondents and fail to collect useful insight. Use the tools and techniques in this research to better pinpoint the roots of customers’ needs and encourage greater response rates.

Table Of Contents


Research Highlights

  • Understand and Enhance Your Survey Experience
  • Improve the Quality of Your Survey Responses
  • Continue the Conversation After the Survey Has Ended

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.