Gartner Research

Cascade Objectives and Key Results to Improve Product Management

Published: 15 April 2019

ID: G00368936

Analyst(s): Annette Zimmermann , Aapo Markkanen


Challenges still exist around how to cascade the right objectives and key results throughout an organization. Product managers must link external product OKRs of the product team to measurable results indicating a change in customer behavior to improve business outcomes.

Table Of Contents
  • Key Challenges



  • Cascade OKRs in the Product Management Function
  • Tailor OKRs for Different Team Types and Organizational Structures

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