Gartner Research

Critical Steps for Tech Product Managers: Collaborate to Drive Business

Published: 15 April 2019

ID: G00388027

Analyst(s): Stephanie Baghdassarian


Collaboration across different functions in the organization is crucial during product introduction. Product managers must lead by defining the communication flows between key stakeholders and aligning common success indicators across functions.

Table Of Contents
  • Key Challenges



  • Enable a Two-Way Communication Flow Between Sales and the Product Team
    • Communicate Your Product Strategy by Sharing the Product Vision and Roadmap
    • Request a Systematic and Structured Customer Feedback Process
  • Jointly Develop Collaterals, Both Marketing Content and Sales Enablement Tools
  • Define Common Success Factors That Align With Corporate Objectives

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