Gartner Research

3 Imperatives to Enhance Business Opportunities in the Electronic Equipment Manufacturing Market

Published: 15 April 2019

ID: G00386504

Analyst(s): Amy Teng


Many electronics companies outsource their design and production to contract manufacturing companies. Gartner identifies three business imperatives to help technology CEOs effectively engage with electronics manufacturers based on business types, purchase influences and product development cycles.

Table Of Contents
  • Key Challenges



  • Profile Customers Based on Their Business Type to Decide the Focus of Product Selling Strategy
  • Engage Customers Based on Their Roles and Values to Align With the Strategic Objectives of Your Business Plan
    • OEMs and OBMs Are the Cash Cows
    • ODMs and EMS Providers Are Your Allies
  • Align Sales Plan to Customers’ Product Development Project to Increase the Sales Opportunity
  • Conclusion

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