Published: 16 April 2019
ID: G00705616
Analyst(s): Marketing Research Team
The pace of change in agency capabilities and the high uncertainty of value in new digital innovations place a premium on agency evaluation processes. Marketing leaders at Coca-Cola standardized their digital agency review process to control costs, improve work quality and avoid missed opportunities.
Overview
Solution Highlights
Challenge
Business Context
Solution
Coca-Cola’s iAgency Management Protocols
1. Centralized Collection and Assessment of Inbound Inquiries
2. Standardized Capability Assessment
3. Standardized Scope-of-Work Templates
Implementation Advice
Recommendations
About This Research
Recommended by the Authors
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