Gartner Research

Best Practices for Marketing to Affluent Women

Published: 16 April 2019

ID: G00388750

Analyst(s): Tim Barlow

Summary

To successfully reach affluent women, marketing leaders need to focus on equal and accurate representation, validate the cohort’s driven and responsible mindset, and highlight quantifiable points of differentiation around performance within messaging.

Table Of Contents

Related Content

  • Key Challenges
  • Recommendations

Introduction

Analysis

  • Speak to Women Often and With Nuanced Portrayals
    • Recommendation
  • Validate the High Degree of Personal Responsibility Affluent Women Feel for Their Life and Circumstances
    • Recommendation
  • Highlight Substantive Differentiators Such as Durability and Performance When Marketing to Affluent Women
    • Recommendation

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