Gartner Research

Market Insight: Use Scenario Planning to Address the Maximum Market Opportunity in the Manufacturing Industries Through 2023

Published: 16 April 2019

ID: G00388238

Analyst(s): Alexander Hoeppe , Kenneth Brant

Summary

Product managers must use scenario planning to complement traditional market planning. Gartner forecasts that manufacturers will spend approximately $3.2 trillion on IT through 2023. However, spending will not be monolithic: Buyers will not share the same missions and readiness to adopt IT.

Table Of Contents

Analysis

  • External Factor: Manufacturers’ Customer Requirements Are in Flux
  • Internal Factor: Manufacturers’ Approaches to Enterprise Change Will Vary

Background and Context

The Impact

  • Scenario No. 1: Manufacturers in the Systematic Innovation Scenario Protect the Franchise
    • Scenario No. 2: Manufacturers in the Opportunistic Innovation Scenario Find the Right Things to Do, and They Do Them Faster and Better
    • Scenario No. 3: Manufacturers in the Unconstrained Innovation Scenario Pioneer New Sectors
    • Scenario No. 4: Manufacturers in the Experimental Innovation Scenario Drive Innovation With Data

Conclusion

Evidence

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Log In

Become a client

Learn how to access this content as a Gartner client.