Published: 16 April 2019
ID: G00388238
Analyst(s): Alexander Hoeppe , Kenneth Brant
Product managers must use scenario planning to complement traditional market planning. Gartner forecasts that manufacturers will spend approximately $3.2 trillion on IT through 2023. However, spending will not be monolithic: Buyers will not share the same missions and readiness to adopt IT.
Analysis
Background and Context
The Impact
Conclusion
Evidence
Gartner Recommended Reading
©2021 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see Guiding Principles on Independence and Objectivity.