Gartner Research

Technology Insight for Marketing Analytics

Published: 17 April 2019

ID: G00374101

Analyst(s): Lizzy Foo Kune


Marketing leaders now deploy a multitude of best-of-breed solutions to support specific data and analytics use cases. Use this research to understand the evolution of marketing analytics, evaluate the marketplace and identify technology investments to help you advance in your data-driven efforts.

Table Of Contents


  • Definition
  • Description
  • Benefits and Uses
    • Monitor and Measure
    • Integrate
    • Visualize Data
    • Understand and Activate Audiences
    • Model and Predict
    • Test and Optimize
  • Risks
  • Recommendations

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