Gartner Research

Critical Steps for Tech Product Managers: Managing Innovation and Evolution

Published: 17 April 2019

ID: G00388126

Analyst(s): Clifton Gilley


Product teams are often caught between the pressures to innovate new capabilities for new markets and the need to evolve products to support existing customers. Product managers must strike a balance between innovating and evolving to maintain product success.

Table Of Contents
  • Key Challenges



  • Classify Planned and In-Progress Work as Innovative or Evolutionary
  • Establish an Explicit Model to Allocate and Report on Mix of Innovation and Evolution
  • Routinely Update Stakeholders About Risk and ROI of Current Product Investments

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