Gartner Research

Why You Need Marketing Operations

Published: 18 April 2019

ID: G00377104

Analyst(s): Marc Brown

Summary

As marketing’s expected contribution to business success increases, marketing leaders need to establish a new and discrete function with operational skills that enable efficient and scalable process excellence and marketing accountability.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Marketing Ops Provides Efficient and Scalable Operational Execution
  • Facilitate and Drive Strategic Alignment
  • Empower the Team With Martech Support

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