Gartner Research

Digital Twin of an Organization for Cost Optimization: A Marketing Perspective

Published: 18 April 2019

ID: G00389471

Analyst(s): Ewan McIntyre


Marketing leaders must direct cost optimization efforts that base strategic development and planning on functional awareness of business performance. This note will help marketing leaders understand how to sustain cost optimization with information that supports strategic decision making.

Table Of Contents


  • Gain an Enterprisewide View of Cost Optimization
  • Prepare the Organization to Utilize a Digital Twin of an Organization for Cost Optimization
    • Be Aware of and Address the Challenges

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