Gartner Research

Critical Steps for Tech Product Managers: Build Compelling Customer Experiences

Published: 18 April 2019

ID: G00389347

Analyst(s): Jessica Ekholm

Summary

Building compelling customer experiences is vital for customer retention, life time value and for the long-term success of an organization. Product managers must lead by becoming actively involved in the corporate CX community and build a customer-first culture across the product team.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Become an Active Participant in the Corporate CX Community
  • Focus on Employee Engagement Around CX
  • Become a CX Evangelist

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