Gartner Research

Market Opportunity Map: Analytics and Business Intelligence, Worldwide

Published: 19 April 2019

ID: G00378654

Analyst(s): Eric Hunter , Alys Woodward , Adam Woodyer , Hai Swinehart , Jim Hare


Of the submarkets of analytics and BI software, analytic applications present the best balance between growth and profitability. Technology general managers can accelerate growth by embedding machine learning in their products to deliver greater value to data-driven decision makers.

Table Of Contents

Market Opportunity Map


Strategic Options

  • Only Vendors With Strong Customer Momentum or Technology Differentiation Should Enter the Modern BI Platform Market
    • Recommendations
  • In the Modern BI Platform Market, Focus on Improving Usability for a Broader User Base
    • Recommendations
  • Build Analytic Applications That Are Quick to Implement and Push Insights and Value Toward the Business User
    • Recommendations
  • Offer to Embed Your AI and Machine Learning Components Into Partners’ Platforms and Applications to Future-Proof Their Offerings
    • Recommendations

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