Published: 19 April 2019
ID: G00378654
Analyst(s): Eric Hunter, Alys Woodward, Adam Woodyer, Hai Swinehart, Jim Hare
Of the submarkets of analytics and BI software, analytic applications present the best balance between growth and profitability. Technology general managers can accelerate growth by embedding machine learning in their products to deliver greater value to data-driven decision makers.
Market Opportunity Map
Introduction
Strategic Options
Gartner Recommended Reading
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