Gartner Research

Synchronize Campaigns and Continuous Engagement With 2-Speed Marketing

Published: 22 April 2019

ID: G00387824

Analyst(s): Noah Elkin


Marketing campaigns must balance traditional time-bound marketing with ongoing interactions to support changing customer behaviors. Marketing leaders focused on multichannel marketing can use this research to organize around a two-speed cadence to achieve broader marketing and business objectives.

Table Of Contents


  • Two-Speed Marketing Becomes a Necessity
    • Organize Around a Two-Speed Cadence
    • Synchronize, but Pace Yourself

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