Gartner Research

Search Paid Results and Seasonality: Higher Risks, Greater Rewards

Published: 09 April 2019

ID: G00389323

Analyst(s): L2 Intelligence Team

Summary

Search advertising is key to driving conversions, but many brands struggle to keep up with its rapid evolution. Gartner L2’s analysis of over 700 brands identifies best-in-class strategies to help marketing leaders optimize their paid strategies on search platforms such as Google.

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