Gartner Research

Owned Instagram Content Strategies That Increase User Engagement

Published: 08 April 2019

ID: G00389317

Analyst(s): L2 Beauty Team

Summary

Though seeing declines, Instagram remains a key content marketing platform for beauty brands. Knowing what content works best on product pages — either flatlays or on-model posts — and how they differ across categories is crucial to meet the voice of the customer with brand-owned Instagram posts.

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