Gartner Research

Toolkit: Tech CEOs Should Assess Customer Acquisition Cost, Churn and Lifetime Value to Improve Business Performance

Published: 22 April 2019

ID: G00376327

Analyst(s): Michael Maziarka, Ray Pun, Jeff Chamberlain

Summary

Tech CEOs must lead their teams in customer acquisition and retention initiatives. Customer acquisition cost, churn and lifetime value are key performance indicators that help track the business impact of these initiatives. Use this Toolkit and drive improvements to these important metrics.

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