Published: 23 April 2019
Facing unprecedented retail complexity, marketers must focus on Gen Z shoppers to future-proof their brand strategy. Winning with Gen Z requires communicating the value of big-brand benefits, balancing digital and in-store initiatives, and addressing Gen Z’s personalization preferences.
Included in Full Research
- Key Challenges
- Foreground the Practical Benefits of a Big-Brand Identity
- Recognize the Role of In-Store Versus Online Retail, and Move Fluidly Between Both
- Emphasize Hands-On Experience In-Store
Iconoculture Research Team