Gartner Research

Create Compelling Product Value by Understanding Market Adoption Phases

Published: 23 April 2019

ID: G00387168

Analyst(s): Mike Dorosh


There are five phases of technology adoption in any market. Product managers who are planning or evolving solutions must understand the expectations of the adoption phases of the overall market to deliver effective and compelling value.

Table Of Contents
  • Key Challenges



  • Understand Customer Value Through an Adoption Phase Lens
    • Five Phases of Customer Adoption
  • Align Your Solution to the Market Phase

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