Gartner Research

How Startups Can Effectively Ride the Big Waves of Digital Disruption

Published: 23 April 2019

ID: G00383506

Analyst(s): Monica Zlotogorski


Not every successful disruptor was initially a market leader; not every market leader is a successful disruptor. Tech CEOs must enable strategic characteristics in their DNA to disrupt, willfully or otherwise, respond effectively when disrupted, and continue to do so over time.

Table Of Contents
  • Key Challenges



  • Assess Key Strategic Factors Impacting Your Ability to Disrupt or React to Disruption, Working With Peers to Ensure Consistency
  • Enabling and Sustaining Disruption — Key Factors
  • Understand the Mechanisms by Which Disruptors Work and Your Organization Can Disrupt
  • The Enemy Is Always Within: The Unrecognized Complacency That Prevents Change
  • Willfulness and the Elements: Key Components for Successful and Successive Disruption


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