Gartner Research

Launch, Learn, Innovate — Accelerate Your Product Innovation Cycle

Published: 23 April 2019

ID: G00386888

Analyst(s): Jim Hare


The stream of innovation in technology continues to disrupt markets and challenge established incumbents. To succeed, product managers must set a compelling vision and deliver an amazing product experience that solves real customer pain points.

Table Of Contents
  • Key Challenges



  • Use Empathy to Capture Requirements by Putting People First — Not the Product
  • Implement an Iterative Product Innovation Process to Shorten Development Cycles and Rapidly Discover Impactful Innovations
  • Create a Product That Does One Thing Remarkably Well and a Select Few Customers Will Love Passionately
  • Case Study — Aible
    • Innovation Best Practices

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