Gartner Research

How Application Leaders Use Storytelling to Win Support for Digital Business

Published: 24 April 2019

ID: G00388098

Analyst(s): Deacon D.K Wan , Ed Gabrys


Building an application organization for digital business requires support from business stakeholders. Mastering storytelling techniques empowers application leaders to collaborate more effectively by connecting problems to solutions, overcoming mindset challenges, and demonstrating product value.

Table Of Contents
  • Key Challenges



  • Adopt Storytelling Skills That Use Empathy and Engagement
  • Share Stories of Failure and Learn to Fail Quickly and Fail Small
  • Improve Product Effectiveness by Telling User Stories

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