Gartner Research

Best Practices for Product Managers to Achieve Product Performance Objectives

Published: 24 April 2019

ID: G00381373

Analyst(s): Jonathan Davenport, Kristin Von Manowski, Chris Meering

Summary

Measuring progress against objectives is a vital control mechanism to optimize product performance. Product managers should recruit and lead a cross-business “product board of directors” to drive collaboration and improve the chances of achieving long-term product success.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Build Senior Leadership Engagement by Setting Up a Product Board
    • The Need for a Product Board
    • The Purpose of a Product Board
    • Engaging With a Product Board
  • Agree on a Cadence of Performance Reporting to the Product Board
    • Deliver Recommendations to the Product Board
    • Help Product Boards Understand Why Change Is Necessary
    • Use Product Reports to Underpin Remedial Strategies
    • Don’t Solely Engage With the Product Board
    • Celebrate Successes

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