Gartner Research

Market Insight: Segment the AI Market by Focusing on Business Domains — Not Technology

Published: 24 April 2019

ID: G00386890

Analyst(s): Tracy Tsai


Unlike the majority of enterprise solutions designed for specific markets, AI technologies can be used across a wide range of applications. Product managers of AI products need to segment the market from the perspective of business domains rather than general-purpose technology.

Table Of Contents


Background and Context

  • Startups
  • Large Cloud Platform Providers
  • Enterprise Application and Solution Providers

The Impact

  • Six Steps to Segment the AI Market Based on Business Domains
    • Example From an AI Provider Based on the Six Steps
  • Adopt Agile Product Planning When Segmenting the Market by Prioritizing Business Demand and Profitability


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