Gartner Research

Market Insight: How to Build and Use an Effective Customer Logo Slide

Published: 24 April 2019

ID: G00388015

Analyst(s): Michele Buckley , Peter Havart-Simkin , Neil McMurchy , Rob Addy


The customer logo slide can be a powerful tool in the tech CEO’s sales arsenal to establish trust and demonstrate value. Every provider has one, yet very few do it well. This research outlines good practices to ensure your logo slide fulfills its potential to drive credibility and showcase value.

Table Of Contents


  • Introduction
  • Common Mistakes Made With Logo Slides
  • Purpose of the Customer Logo Slide
  • So What Could and Should a Customer Logo Slide Look Like?
  • Good Practices in Design and Use of Customer Logo Slides

Background and Context

The Impact


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