Gartner Research

Tech CEOs Must Price Competitively to Reflect AI With Forward Pricing of Infrastructure Deals

Published: 24 April 2019

ID: G00382654

Analyst(s): Arthur Villa , David Ackerman


In a highly competitive managed services market pressured by technology such as AI and analytics, tech CEOs will need to use forward pricing in infrastructure proposals to compete effectively. This applies to service desk, workplace services, data center and application support.

Table Of Contents



  • Understand the Level of Cost Reduction to Offer Effective Forward Pricing
  • Contract to Take Into Account the Future Impact of Lower Costs and Pricing

Case Study

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