Gartner Research

2019 CEO Survey: Brazil CEOs Need Guidance in Their Digital Initiatives — CIOs, Take Action!

Published: 24 April 2019

ID: G00384257

Analyst(s): Cassio Dreyfuss


Brazil CEOs are managing for survival, but aware of competitors’ advances. They hedge their bets, sometimes bracing to withstand the difficult local situation, sometimes eager to take their competitiveness to a global level. CIOs must take the lead and orchestrate those two initiatives.

Table Of Contents


  • Survey Limitations
  • Brazilian Scenario
  • Data Insights
    • Business Priorities
    • Business Advances: Initiatives, Digital Business Models, Investments, New Challenges — Brazilian and Global CEOs Are Strikingly Aligned
    • Business Enablers: People, Technology and Innovation — CEOs’ Rankings Show Diversity, in Brazil and Elsewhere
    • Operations: Changing the Models, Controlling Cost and Raising Efficiency — Running the Business the Conventional Way
    • Bottom Line: The Analysis Clearly Leads to Critical CIO Actions

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