Published: 24 April 2019
Summary
As brands demand greater content marketing relevance, engagement, scale and ROI, marketing leaders must balance operational efficiency with performance. Use this research to evaluate and identify solutions aligned to your organization’s content marketing needs.
Included in Full Research
- Critical Capabilities Use-Case Graphics
- Vendors
- Contently
- CoSchedule
- Kapost
- NewsCred
- Percolate
- ScribbleLive
- Skyword
- Sprinklr
- Context
- Product/Service Class Definition
- Critical Capabilities Definition
- Ideation Insight
- Editorial Planning
- Creative Workflow
- Content Metadata Management
- Publishing
- Content Performance Analytics
- Integrations
- Content Storage/DAM
- Content Curation
- Content Sourcing
- Multibrand/Multigeo Support
- Use Cases
- B2C Demand Generation
- B2B Demand Generation
- Complex, Distributed Content Marketing
- Revenue and New Customers
- Required Capabilities
- Optional Capabilities
- Critical Capabilities Rating