Gartner Research

Critical Capabilities for Content Marketing Platforms

Published: 24 April 2019

ID: G00361168

Analyst(s): Christopher Ross , Marc Brown , Laurel Erickson , Nicole Greene


As brands demand greater content marketing relevance, engagement, scale and ROI, marketing leaders must balance operational efficiency with performance. Use this research to evaluate and identify solutions aligned to your organization’s content marketing needs.

Table Of Contents

What You Need to Know


  • Critical Capabilities Use-Case Graphics
  • Vendors
    • Contently
    • CoSchedule
    • Kapost
    • NewsCred
    • Percolate
    • ScribbleLive
    • Skyword
    • Sprinklr
  • Context
  • Product/Service Class Definition
  • Critical Capabilities Definition
    • Ideation Insight
    • Editorial Planning
    • Creative Workflow
    • Content Metadata Management
    • Publishing
    • Content Performance Analytics
    • Integrations
    • Content Storage/DAM
    • Content Curation
    • Content Sourcing
    • Multibrand/Multigeo Support
  • Use Cases
    • B2C Demand Generation
    • B2B Demand Generation
    • Complex, Distributed Content Marketing

Inclusion Criteria

  • Revenue and New Customers
  • Required Capabilities
  • Optional Capabilities
  • Critical Capabilities Rating

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