Gartner Research

Maturity Model for Multichannel Marketing

Published: 24 April 2019

ID: G00386306

Analyst(s): Noah Elkin , Benjamin Bloom

Summary

The multichannel maturity of marketing leaders is evenly distributed across Gartner’s five-tier model, but challenges integrating customer data thwart greater performance. Use our maturity model to assess your multichannel marketing mastery and the steps needed to advance to the next level.

Table Of Contents
  • Advance Your Multichannel Marketing Maturity

Analysis

  • Level 1: Nascent
    • What to Do to Reach the Next Level
  • Level 2: Developing
    • What to Do to Reach the Next Level
  • Level 3: Intermediate
    • What to Do to Reach the Next Level
  • Level 4: Advanced
    • What to Do to Reach the Next Level
  • Level 5: Master
    • What to Do to Maintain This Level

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