Gartner Research

How to Use Storytelling to Sell Your Data Science Projects

Published: 25 April 2019

ID: G00375080

Analyst(s): Alexander Linden , James Richardson

Summary

Storytelling represents the most powerful tool that data and analytics leaders can use to increase commitment from IT and business stakeholders for their data science projects. This research outlines four of the most successful storyline patterns and provides scenarios to exemplify them.

Table Of Contents
  • Key Challenges

Analysis

  • Create a Standardized Use-Case Repository
  • Present Business Stakeholders With Unique Knowledge
  • Create an ROI Estimation
  • Build a Working Prototype and Talk About It

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