Gartner Research

How to Use Storytelling to Sell Your Data Science Projects

Published: 25 April 2019

ID: G00375080

Analyst(s): Alexander Linden , James Richardson


Storytelling represents the most powerful tool that data and analytics leaders can use to increase commitment from IT and business stakeholders for their data science projects. This research outlines four of the most successful storyline patterns and provides scenarios to exemplify them.

Table Of Contents
  • Key Challenges


  • Create a Standardized Use-Case Repository
  • Present Business Stakeholders With Unique Knowledge
  • Create an ROI Estimation
  • Build a Working Prototype and Talk About It

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.