Gartner Research

Maturity Model for Social Marketing

Published: 25 April 2019

ID: G00378520

Analyst(s): Elizabeth Shaw , Jay Wilson

Summary

Despite eroding trust and concerns about data privacy, social marketing remains one of the most effective tools in the multichannel marketing mix. Marketing leaders should determine where they are on the social marketing maturity scale and take important steps to advance to higher levels.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Level 1: Nascent
    • What to Do to Reach the Next Level
  • Level 2: Developing
    • What to Do to Reach the Next Level
  • Level 3: Intermediate
    • What to Do to Reach the Next Level
  • Level 4: Advanced
    • What to Do to Reach the Next Level
  • Level 5: Master
    • What to Do to Maintain This Level

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