Gartner Research

Survey Analysis: Multichannel Marketing Hub, Mobile Marketing Platform or Both?

Published: 25 April 2019

ID: G00390200

Analyst(s): Charles Golvin


Most marketing leaders have adopted a multichannel marketing hub, a mobile marketing platform or both. Meet the demands for complex, data-driven mobile and multichannel programs by evaluating mobile marketing platforms in light of gaps in multichannel marketing hub capabilities.

Table Of Contents

Survey Objective

Data Insights

  • One-Third of Respondents Employ Both an MMH and an MMP, More Than Use Either Solution in Isolation
  • Companies That Utilize Both an MMH and an MMP Have More Complex Multichannel Marketing Programs and Technology Stacks
  • Firms That Rely Solely on an MMH Report More Significant Challenges in Realizing Their Multichannel Marketing Ambitions
  • Methodology

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.