Gartner Research

Survey Analysis: Multichannel Marketing Hub, Mobile Marketing Platform or Both?

Published: 25 April 2019

ID: G00390200

Analyst(s): Charles Golvin

Summary

Most marketing leaders have adopted a multichannel marketing hub, a mobile marketing platform or both. Meet the demands for complex, data-driven mobile and multichannel programs by evaluating mobile marketing platforms in light of gaps in multichannel marketing hub capabilities.

Table Of Contents

Survey Objective

Data Insights

  • One-Third of Respondents Employ Both an MMH and an MMP, More Than Use Either Solution in Isolation
  • Companies That Utilize Both an MMH and an MMP Have More Complex Multichannel Marketing Programs and Technology Stacks
  • Firms That Rely Solely on an MMH Report More Significant Challenges in Realizing Their Multichannel Marketing Ambitions
  • Methodology

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