Gartner Research

Integrating Customer Data

Published: 25 April 2019

ID: G00401672

Analyst(s): Consult the Board Research Team


This summary contains input from six members regarding application and data integration challenges faced in the drive toward a unified customer experience. We begin this summary with an overview of the scope of members’ efforts to integrate customer data, including the environments in which such data resides, the various initiatives taken to integrate customer data, DevOps adoption, and key challenges faced. Next, we explore members’ approaches to customer data integration initiatives and customer data in legacy systems. We close with a look at how members ensure data integrity, as well as technical or organizational advice members are able to share.

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