Gartner Research

Enterprise Licensing Strategies


This summary contains input from three members regarding approaches toward managing license portfolios, asset management, sourcing, and vendor strategies as vendors shift from traditional licensing models to more flexible, pay-as-you-go or subscription-based models. We begin this summary by discussing members' usage of pay-as-you-go or subscription-based models, their key drivers, and, in particular, the contractual terms essential for negotiating subscription-based contracts. We then look at members' cost models for procuring software and IT services via pay-as-you-go or subscription-based models, and identify software costs allocated for software, licenses, and services. We close by examining members' strategies for managing the cost impacts of new pay-as-you-go or subscription-based models, as well as the effects that transition from traditional to a pay-as-you-go or subscription-based models has had on members' vendor management offices.

Published: 25 April 2019

ID: G00401717

Analyst(s): Consult the Board Research Team

Already a Gartner client?

Become a Client

This research is reserved for paying clients. Speak with a Gartner specialist to learn how you can access this research as a client, plus insights, advice and tools to help you achieve your goals.

Contact Information

All fields are required.

By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Experience Gartner Conferences

Join your peers for the unveiling of the latest insights at Gartner conferences.

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.