Gartner Research

How to Position Blockchain Platforms to Increase Adoption

Published: 25 April 2019

ID: G00385339

Analyst(s): Adrian Lee , Adrian Leow


The value proposition of blockchain technologies is poorly articulated and not clearly visible to enterprises when compared to alternatives from similar technologies. Product managers of blockchain platforms must inject clear value in positioning for targeted business needs to ensure success.

Table Of Contents
  • Key Challenges



  • Define Target Customer Segments Using Business Needs for a Blockchain Platform
    • Step 1: Match Customer Needs to Blockchain Platform Initiatives
    • Step 2: Craft Value Propositions Focused on Customer Benefits Through Storytelling Techniques
    • Step 3: Convey Value and Provide Clear Decision Trees
  • Conclusion

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