Gartner Research

Product Manager Topic Overview: Price Products for Best Impact

Published: 26 April 2019

ID: G00388169

Analyst(s): Mike Dorosh

Summary

Pricing drives the commercial success or failure of a product or service offering. To ensure success, product managers introducing products and services must balance revenue and profit against pricing complexity and market expectations to establish value.

Table Of Contents

Analysis

  • Why Is It Important?
    • What Are the Common Challenges?
    • What Does Success Look Like?

Research Highlights

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client