Gartner Research

3 Immersive Experience Use Cases That Provide Attractive Market Opportunities

Published: 26 April 2019

ID: G00388284

Analyst(s): Amy Teng


Adoption of immersive experience technologies is accelerating, and the use cases are very diverse. Product managers planning a product portfolio that leverages immersive technologies must use a structured approach to identify the use cases that are most attractive for investment.

Table Of Contents


  • Winning at Immersive Experience Requires Careful Business Use Case Selection
  • Field Service and Operations, Training and Simulation, and Product Design Offer the Biggest Growth Opportunities
    • New-Business Potential
    • Revenue Potential
    • Rate of Technology Adoption
  • Conclusion

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