Gartner Research

Gartner Guide to Maximizing Your Agency Relationships

Published: 29 April 2019

ID: G00378009

Analyst(s): Laurel Erickson


Marketing leaders spend nearly one-quarter of their overall marketing budget on agencies. Gartner research helps you identify your outsourcing needs, find the right agency fit, and optimize the management of these key partners and resources.

Table Of Contents


Research Highlights

  • Determine Your Outsourcing Needs
  • Identify the Right Type of Agency
  • Optimize Your Agency Relationships

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