Gartner Research

How Digital Products Drive Change in Product Design

Published: 29 April 2019

ID: G00387090

Analyst(s): Roberta Cozza

Summary

Digital products reshape the way users interact with things, technology and businesses. This requires product managers to build new highly iterative and human-centric design approaches that will better allow them to respond to complexities and opportunities arising from new digital experiences.

Table Of Contents

Analysis

  • The Unique Traits of Digital Products Increase the Shift to Human-Centric Design
    • Practice 1: Understand the Shifting Value From “User” Need to “Human” Behavior
    • Practice 2: Promote Principles of Digital Connectivism: Digital Products as Part of a Social Digital Fabric of Value
    • Practice 3: Design for Multimodal and Intelligent UX and Interfaces

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