Gartner Research

How Digital Products Drive Change in Product Design

Published: 29 April 2019

ID: G00387090

Analyst(s): Roberta Cozza


Digital products reshape the way users interact with things, technology and businesses. This requires product managers to build new highly iterative and human-centric design approaches that will better allow them to respond to complexities and opportunities arising from new digital experiences.

Table Of Contents


  • The Unique Traits of Digital Products Increase the Shift to Human-Centric Design
    • Practice 1: Understand the Shifting Value From “User” Need to “Human” Behavior
    • Practice 2: Promote Principles of Digital Connectivism: Digital Products as Part of a Social Digital Fabric of Value
    • Practice 3: Design for Multimodal and Intelligent UX and Interfaces

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.