Gartner Research

General Manager Insight: Appeal to the Business-Focused Nature of the ABM Enterprise Technology Adoption Profile

Published: 30 April 2019

ID: G00389234

Analyst(s): John-David Lovelock , Hank Barnes , Derry Finkeldey


Organizations with accommodating, business-led and measured technology adoption traits seek proven solutions that drive efficiencies, rather than novel, innovative technology. This research provides technology general managers with insights into ABM buying behavior and engagement recommendations.

Table Of Contents


  • ABM Profile Overview
  • Provider Engagement and Selection: Show Me (the Value)
  • Summary

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