Gartner Research

Beyond the Business Case: Choose the Best Approach to Secure Customer Fulfillment Investments

Published: 30 April 2019

ID: G00385853

Analyst(s): Simon Bailey


A business case is the right proposal for new ways of operating, but supply chain leaders in customer fulfillment should use alternatives to get backing for investments that support new ways of creating value. Business plans target new customer segments, while business models focus on new offerings.

Table Of Contents
  • Key Challenges



  • Create Great Business Cases by Showing How Investments Will Benefit Customer Outcomes and Lower Costs
  • Gain Backing to Support New Customers by Collaborating With Commercial Teams to Develop Comprehensive Business Plans
  • Partner With Commercial Teams From the Start

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